WHAT IS TOI?
The story behind our logo

=Toy
=Question
=Truth Over Illusion
TOI stands for "Toy, Question, Truth Over Illusion".
It has a triple meaning and is designed to look like both English and Kanji.
This is also a gimmick that reflects TOI's belief that "everyone sees a different 'truth'."
TOI not only creates products and services, but also people who can think and act for themselves.
We should take the fact that we see things differently as a positive thing and share what we see from our own perspectives.
Furthermore, by throwing this information out into society, it creates a reproduction of the discovery(!).
Question
(=Challenges)
Journey
(=Service, Product)
Truth
(=Value)
At TOI, we don't just think about the material value of art toys, but also about their ability to answer social questions.
We provide journeys (products and services) that take you to your own truth (value).
MEMBER
Member introduction

TOI Inc. CEO / Art Director / 3D Artist
Kenji Kawabata
川端 賢治
Born in 1989, basesd in Hiroshima City.
Over 10 years of experience as a 3D Artist for games, working both in Japan and abroad. Involved in numerous famous titles including "Yakuza," "PALWORLD," "FARCRY," and "WWE2K."
In 2021, upon moving to Hiroshima and becoming a freelancer, expanded activities to include game development, virtual human creation, and video production.
With the motto "Life is a never-ending 'why' phase," established TOI Corporation based on the "questions" that arose. Aims to provide customers with new discoveries through art toys by fusing creativity with unique philosophy.
Hobbies include solo travel, Iaido (Japanese swordsmanship), rap, and motorcycles.
2008 Graduated from Osaka City Miyakojima Technical High School 2008 Began career as a service engineer at an environmental testing equipment manufacturer
2011 Transitioned to pursue studies at a 3DCG career college
2012 Entered the game industry as a Character Artist
2017 Pursued a personal goal of living in Eminem's(I'm a big fan) hometown Detroit, leading to language studies in Canada
2018 Continued career as a Character Artist at a game company in Canada
2019 Returned to Japan, joining a game company in Tokyo as a Character Artist
2021 Relocated to Hiroshima, establishing self-employed 3DCG Art service "Octgram"
2024 Founded TOI Inc.
COMPANY DATA
Company profile
Company name
TOI Inc.
Address
8-25 Kusatsu Umegadai, Nishi-ku, Hiroshima-shi, Hiroshima-ken 733-0864, Japan
Established
October 1, 2024
CEO
Kenji Kawabata
Products
Development of products and services, including art toys, based on questions
Social media

